Transforming data into actionable insights through expert analytics engineering
I design and lead end-to-end Adobe Experience Platform and Experience Cloud implementations: RT-CDP, Web SDK, Launch/Tags, Analytics, Target, and Customer Journey Analytics. I build roadmaps, estimate timelines, and align architecture with enterprise requirements for Fortune 500 brands.
I architect GA4 and tag management setups across web, app, and IoT: defining data layers, standardizing event schemas, and deploying tags in Google Tag Manager and Tealium. Implementations are built for cross-property reporting, migration from legacy analytics, and long-term maintainability.
I run testing and personalization programs end-to-end: defining KPIs, building experiences in Adobe Target, and reading results in Analytics and CJA. That includes test libraries, governance, and scaling from one-off experiments to ongoing optimization programs for large brands.
I use LLMs and automation to strip manual work out of analytics operations: generating specs, documenting implementations, validating tags, and transforming raw exports into usable dashboards and reporting. The goal is simple: fewer clicks, fewer spreadsheets, and more time spent on decisions instead of grunt work.
